First, let me tell you I’m sorry for the delay in writing. I went to Vegas for a conference, then got back and had a load of things to catch up on. Let’s see where we’re at. In my last post we learned that we’ve gotta show them what our product or service will do [...]
Read More...I’ve got a slight news flash for you. Everybody in the world listens to the same radio station. WIIFM. “What’s In It For Me?” If you want to keep their attention, it’s really very simple. Tell them what you or your product are going to do for them, and tell them quickly. They don’t want [...]
Read More...When you sit down to write some copy, do you know what you’re doing? If you’re like most marketers, probably not. Do you really think about the result you’re trying to attain? Yeah! I want more money!!!! Wrong. Write your copy with that in mind and money is one thing you WON’T be getting more [...]
Read More...Vision To succeed in business, you’ve got to have a vision. That vision is a long term goal, a life-commitment. Something that you want to create and build up. It isn’t just that you want to retire in the Bahamas…it’s much more than that. It’s OK to want to retire in the Bahamas, but that’s [...]
Read More...OK, I have now opened another chapter in my life. Before now, I never regretted renting a movie on iTunes. That’s all changed. Last night I watched Monsters, which is about these two people that have to travel through the ‘Infected zone’ in Mexico. The trailer billed this film to be something it totally is [...]
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